As technology constantly evolves, new public relations opportunities emerge. Key search words, online clipping services, blogs and social networking sites are important tools for companies today. By Vivian Kelly
Whether selling a business to a third party or key employees or transferring it to family members, the decision to sell and to whom to sell can be difficult. By Brent Baxter
Today’s technologists need to be enablers of the business, helping their company streamline processes to reduce cost and boost revenues. By Scot Brian Bailey
Companies seek exposure for a variety of reasons. Whatever the goal, a successful public relations campaign takes a team effort and requires collaboration between the PR expert and the client.